"Im Wilden Westen" based on Paul Steinmann's play of the same name, is a unique blend of feature film and theatrical elements. The first Swiss western since 1979, it is the story of a director who fights for her artistic freedom and against the appropriation of the advertising industry. The film has images to offer that are a novelty in the Swiss film landscape: What begins as a black-and-white historical film ends in a spectacular showdown in the best Western style.